CREATIVE DIRECTION · DIGITAL MARKETING · SYSTEMS

PORTFOLIO

I build brands, campaigns, and systems that actually work — combining design, strategy, and hands-on execution.

MOVING
FORWARD.
TARA,
TRAVEL!
actual work, not decoration :)
THE SYSTEM

Organized
chaos.

Most of the work starts with structure. Brand first, then content logic, then execution. Once the system is running, the numbers tell us where to improve.

Important:
The strategy changes with the business goal. The framework stays useful.
01

Brand
guideline

02

Content
pillars

03

Template
system

04

Content
calendar

05

Campaign +
execution

06

Measure +
refine

strategy → creative → performance → repeat ↻
ABOUT ME

Design mind.
Marketing brain.

Creative direction with business context.

I work across brand identity, campaign systems, social strategy, content, photography, and production. The goal isn’t just to make things look good — it’s to make the communication clearer and the system easier to run.

DesignDigital MarketingStrategy SystemsPhotographyAI Workflows
TOOLS + STRENGTHS

Hands-on where it matters.

Strongest in Illustrator and Photoshop, highly proficient with Meta tools, experienced with ClickUp for content and project management, and increasingly using AI for ideation, automation, and workflow efficiency.

Less “just design it.”
More “why are we designing it?”
PLAYGROUND / ARCHIVE

The other
good stuff.

Photography, event branding, corporate collateral, merchandise, video, UI/UX, and experiments — shown faster and more visually than the main case studies.

HAVE A PROJECT?

LET’S MAKE
SOMETHING
USEFUL.

made it this far? we should probably talk.